Design Process
.1
Discover Phase
Stakeholder interview
Qualitative competitor analysis
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For this step I targeted six news websites as our competitors and evaluated their strategies to identify their strengths and weaknesses against the strengths of our product
Quantitative competitor analysis
Here is the list of the most important features that I evaluated based on my observations
Insights from Primary Research
.2
Define Phase
Personas
Defining personas helped me to create a product tailored to specific target users and not a general one. For this project I identified two major groups of users and I defined one persona for each group
User journey maps
In our user centered approach creating user journey was inevitable. out user journeys describe our users feelings, thoughts and actions interacting with our website.
Empathy maps
Finally to visualize ideas I got from my personas I created empathy. maps, one per persona. in this way I can put myself and other team members in the place of the user , look at the product from his eyes
Design brief
.3
Ideate Phase
User Flow
This User flow is a visual representation of a sequence of actions that our persona perform to achieve their goals
Sitemap
This User flow is a visual representation of a sequence of actions that our persona perform to achieve their goals
.4
Design Phase
Sketches
This Low-fidelity wireframe helps me to visualize my ideas very quickly and enables me to evaluate my idea in very early stages of design.
Mid fidelity wireframe
Hi fidelity wireframe
.5
Test Phase
Usability testing
